Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
Email marketing is the cornerstone of your Total Engagement Strategy.
Download "Total Engagement Marketing" today.
Total Engagement Marketing
10 Ways to Improve
Email Marketing Response in 2010by Tom Bishop, Marketing Manager& Marianne Cellucci, SEO/PPC Analyst
www.netatlantic.com Your Email Delivery ExpertsWhat is
Total
E n ga g eMmarkeetinng?t
Total Engagement Marketing is a new set of rules
that puts your business in continuous touch with
customers, at any moment, on any medium. You
get feedback, answer questions, sell products
and win referrals. It makes email the center of
your marketing strategy.
www.netatlantic.com 2Table of Contents:
1. Make Email The Backbone pg 42. Have Them at Hello pg 6 Are you ready for a
3. Ride the Lifecycle pg 84. Make it Personal pg 10 radical shift in the
5. Create Micro-Segments pg 12 way you use email 6. Keep it Short and Sweet pg 147. Keep Your Eyes Open Wide pg 16 marketing?8. Get Continuous Permission pg 189. Raise Awareness of Your Brand pg 2010. Deliver Support Services pg 21
Email ties it all together.
Total Engagement Marketing relies on every This white paper asks you to use email as tactic you use to communicate with your the central focus of your strategy, tying the customers. You have many outposts on the others together. It is easier to personalize web; social media, websites, blogs, directories, and automate; it is more current than your Pay Per Click (PPC) campaigns, and hosted Flash billboard; and it gets delivered to your web assets. You need something to tie your customers' inboxes consistently, where communications tactics together: Email. they've already agreed to welcome it.
www.netatlantic.com 3 Make Email the
1. Ba c okf Tbotaol Enngeagement
Let's start with a blinding glimpse of the outlets you are hamstrung by the limitations No matter what path your customers use to obvious; the online environment is now of someone else's user interface. Your email reach you and gather information about your firmly entrenched as the media of choice for design is constrained by the limitations of company's offerings, there is only one central consumers and business leaders. Marketers use email clients and ESP mailing practices. With hub that ties all of it together: email.web2.0 techniques for websites and landing dynamic media such as video you are limited Visitors who opt in at any point in your various pages. You may already send automated, by bandwidth. With social media you can acquisition paths become part of your email sequential email campaigns, and use social manage your images and text, but the interface marketing campaigns. Powerful segmentation media and blogs as a marketing tool, and presentation is up to the whims of designers lets you capture vital data about who they are search for ways to improve engagement with trying to please everyone else in the world. You and what interests them. Email allows you to narrower segments of your audience. rule your site, so it is tempting to put the bulk personalize and strengthen the relationship, of your effort into it.Now for the not so obvious; despite all this which you can't do with every other static, envelope-pushing, your website is still central That's why making email the backbone is not public outpost, including your website.to your marketing strategy, while everything about abandoning your website's utility in If your email campaigns, instead of your else is treated as adjunct. It is time to start your marketing strategy, but about treating website, are central to your strategy, you can thinking of everything outside of your site as everything outside of it as part of your maximize your message through segmentation, critical components of your online strategy. total web presence. Each outlet becomes customized merge fields, and triggered Get beyond focusing on updating graphics and an extension of your messaging for various automation. The strength of your contact perfecting messaging on the website, while demographics, vertical markets, or products database drives your ability to market to everything else gets little credence as part of and services. You create a path for users to extremely narrow bands of customers.your strategy. reach landing pages, blog posts, or web assets.
The old approach makes sense when you consider that your company website is under Total Engagement Marketing puts emai... [download for more]
