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Critical Risk Factors in an E-Commerce Environment

White Paper Published By: RackSpace Hosting

In an E-commerce environment, the risks associated with availability, performance, scalability and security should take priority in building a risk mitigation strategy. These factors are critical to consider even in a hosted E-commerce environment and should be addressed whether the organization is small, medium or large, currently running an Ecommerce environment, or thinking of starting an E-commerce site. Others that will find this information helpful are organizations wanting to know more about mitigating risks to an E-commerce environment as well as maximizing customer trust when using their platform. This article serves to identify various areas of risk that are commonly associated with an Ecommerce environment. It applies to a broad range of audiences from a single merchant hosting their own E-commerce site, to a hosting provider for E-commerce merchants, to a company that makes shopping cart software, or even someone looking into Cloud offerings as a solution. Because E-commerce technologies can apply to a myriad of businesses, the applicability is moreover based on a business's goals with their E-commerce platform.



Tags : 
rackspace hosting, e-commerce environment, risk mitigation, security, managed hosting services, e-commerce solutions

RackSpace Hosting
Published:  Apr 16, 2010
Type:  White Paper
Length:  3 pages

Critical Risk Factors in an E-Commerce Environment Posted on: April 2010 by Gregg Stout, Rackspace Sales Engineer In an E-commerce environment, the risks associated with availability, performance, scalability and security should take priority in building a risk mitigation strategy. These factors are critical to consider even in a hosted E-commerce environment and should be addressed whether the organization is small, medium or large, currently running an E-commerce environment, or thinking of starting an E-commerce site. Others that will find this information helpful are organizations wanting to know more about mitigating risks to an E-commerce environment as well as maximizing customer trust when using their platform. This article serves to identify various areas of risk that are commonly associated with an E-commerce environment. It applies to a broad range of audiences from a single merchant hosting their own E-commerce site, to a hosting provider for E-commerce merchants, to a company that makes shopping cart software, or even someone looking into Cloud offerings as a solution. Because E-commerce technologies can apply to a myriad of businesses, the applicability is moreover based on a business's goals with their E-commerce platform. The Biggest Risk The overarching risk to any business doing online transactions is not having an overall E-commerce strategy, especially when it comes to the compliance requirements of which a merchant may or may not fully understand or even be aware. Standards can be worked through until the requirements have been met but this doesn't always equate to a solid E-commerce strategy. Tactical risks to an E-commerce environment include availability, performance, scalability and security. Availability In short, availability - the lack of which is a big risk to an E-commerce site - means having the ability to handle faults and still continue operations. If your environment were to encounter an issue with a patch, an update to code, a service failure or even a hardware component, what would happen to your site? Would it still be able to serve your customers? If not, do you have a 'sorry' page or a contingency plan in case an issue arose that could not be quickly resolved?
INTERNATIONAL: 1.210.312.4000 | FAX: 1.210.312.4100 | WWW.RACKSPACE.COM ®RACKSPACE HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218 U.S.A.
With DDoS attacks on the rise, would your environment be able to function if attacked, and are tools available or in place to detect and mitigate this type of unwanted traffic? Say your marketing effort was more successful than expected and site visits raise exponentially, is your environment prepared to handle large bursts of traffic or would this traffic cause your environment to shut down and become unavailable, effectively canceling out your marketing efforts? Any of these events could cause loss of availability to your site, especially without an E-commerce strategy. If these, or similar types of situations, could potentially happen to your environment, it is imperative that you address availability with your hosting provider. Performance Stable and reliable performance is also a critical factor for an E-commerce environment. If a site does not respond in a timely fashion or reacts erratically it is likely that a consumer will abandon the site. Performance must be monitored in real time as well as over a period of time. Tools should be put in place to determine if resources are overtaxed from both a hardware perspective and from a response perspective. Without tools to test the overall responsiveness of a site and send an alert when the site is not performing as it should, an E-commerce merchant can lose valuable response time. Performance should be considered throughout the entire E-commerce environment - from network throughput to disk I/O and even memory or CPU utilization - as the single weakest link can cause the entire environment to respond poorly. Keep these things in mind when you are defining a strategy for your E-commerce environment, especially when it comes to performance. Scalability Scalability for an E-commerce site or environment could mean different things to different merchants. For instance, some merchant sites may experience predictable seasonal traffic which provides time to prepare the environment. Other sites - particularly new sites - may not know what levels of traffic... [download for more]

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