It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
This e-book will walk you through:
•Tips for getting organized when building a socially armed team
•Key steps of preparing, planning and team building
•Roles and responsibilities for Social Media within your organization
•How to train and engage with team members.
How-to Build a Socially Armed Team Where to Start, What you Need, and How to Get Organized
I'm Roger, I head Sales
I'm Anita the I'm Mitch theI'm John, I work in CEO and Founder VP of MarketingHuman Resources
I'm Mike fromI'm Susan I'm Customer Successa software EngineerBefore We Begin: An Introduction
What My Dad Taught Me About Social MediaMy father owns a small business in California. Since I was very young I've been learning about supply and demand, customer relationships and integrity in business from my dad. I would say his approach to business and sales is very "old school" and by that I mean, brick and mortar. He sells the way that a general store owner would sell groceries, by getting to know his customers on a deeper level: he saw them once a week and truly cared about them and their success.
I think it's safe to assume that store owners-back when things were simple-would ask how each of your family members were, or if something remarkable happened they would know and be interested in the outcome. Until recently, it seemed that businesses had lost this sense of connection, they had lost the genuine curiosity for their customers, and they relied only on "messaging", "direct marketing" and ?ashing lights and sounds to almost hypnotize people into becoming their customers, rather than taking the time to get to know them. Thankfully things are changing.
Social media presents a tremendous business opportunity to build trust and relationships (like my dad did) in the digital age. But it needs to be managed across functional lines to ensure that you don't send mixed or confusing messages to your customers. This book is a guide to help you navigate your way through the complexities of integrating a company-wide social media mandate, to enlist and arm your team members of your social media army so they can engage your prospects like real people. In the end, you will humanize your company to build better, stronger customer relationships, in this brave new media world.Case Study: Avaya Gone Social
One major misconception people have is that social media is something to Paul Dunay the Global Managing Director of be tackled solely by the marketing department, but that's really doesn't Services and Social Media says listening is have to be the case. It's true indeed that Marketers have been early to better than talking. It started as a way to adopt these new social ways of communication for business purposes, but engage and support customers but evolved in reality it's evolving them as marketers, not marketing itself. So as into a company-wide mandate.
technology is changing, the behavior of marketers is changing as well. Social Pro?leTheir function is shifting from marketers to publishers, from talkers to . Social media: 42 groups & 5 fan pages on listeners, and from selling to adding value. Facebook, 10 international Twitter accounts for support, service and news, plus 12 Even though marketers are on the edge of the social media front, they are LinkedIn groupsnot the only ones who should be ?ghting in the name of better business . Blogs: 1 public, 14 internal for communication (as a social media evangelist, this is what I ?ght for). In fact, many between teamscompanies have leveraged social media for customer support, then parlayed that success to sell broader adoption to the executives, and bring . Collaboration: 15 internal wikis, plus 3,000 more people on board. employees using Yammer the enterprise social network.It's more obvious everyday that social media is a business tool, and not Tips for Social Engagementjust for marketing communications. Companies are already using social Talk to your customers everywhere they aremedia to communicate and collaborate internally, and adoption and use .
will only expand. Future generations-the ones growing up "friending" . Engage early adopter employees and everyone they know-a harbinger of things to come and critical dynamic to leverage their passion & expertisetheir success in business. . Personalize your engagement with people, don't automate your social responsesSocial media has indeed had an enormous affect on marketers, I think for the better. It has forced us to think about things differently, to think l... [download for more]
