More than 7,000 organizations worldwide rely on ExactTarget's Interactive Marketing HubTM to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites using the world's first Interactive Marketing HubTM. The best part? Marketers can manage each aspect of their multi-channel marketing campaigns from a single interface.
CUSTOMER SUCCESS SHOWCASE www.ExactTarget.com
TMINTERACTIVE MARKETING HUB = RESULTS. DELIVERED. TMMore than 7,000 organizations worldwide rely on ExactTarget's Interactive Marketing Hub to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and TMSites using the world's first Interactive Marketing Hub . The best part? Marketers can manage each aspect of their multi-channel marketing campaigns from a single interface.TMExactTarget's Interactive Marketing Hub will change the way you think about multi-channel marketing. You'll have the flexibility to integrate various data sources that will help you create a complete and unified view of your audience. Plus, with access to robust tracking and reporting, you'll have ultimate control over your campaigns. And, with the ability to automate even your most complex marketing tasks into a sequenced TMprogram, the Interactive Marketing Hub truly puts you in the driver's seat of your digital marketing program. But don't just take our word for it. Our customers are living testaments to the power of our Interactive Marketing TMHub . And that's why we're excited to share three different marketing success stories in this Customer Success Showcase. Hitachi Data Systems, Icelandair, and Auntie Anne's have achieved phenomenal business results TMusing ExactTarget's Interactive Marketing Hub . Read on to see how these organizations have used the world's TMfirst Interactive Marketing Hub to enable brand control, boost sales, and instantly connect with customers.
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2WHAT'S INSIDE?
07...................CUSTOMER SUCCESS STUDY : HITACHI DATA SYSTEMS
11...................CUSTOMER SUCCESS STUDY : ICELANDAIR
14...................CUSTOMER SUCCESS STUDY : AUNTIE ANNE'S TM16...................READY TO GET STARTED WITH EXACTTARGET'S INTERACTIVE MARKETING HUB ?
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3CUSTOMER SUCCESS CASE STUDY:
Hitachi Data SystemsCUSTOMER SUCCESS : HITACHI DATA SYSTEMS www.ExactTarget.com
WEBTRENDS INTEGRATION ENABLES BRAND CONTROL
Hitachi Data Systems is a storage systems, software, and services Hitachi Data Systemscompany that centrally manages storage by multiple vendors via storage virtualization software. Hitachi Data Systems' field marketing team uses a wide variety of messages CUSTOMERto communicate with their audiences, with email being an important part of their strategy. With hundreds of marketing users in multiple offices across SUCCESSthe globe, they needed a way to grant email-sending capabilities to the CASE STUDYmarketing team without compromising email design, corporate branding, and message relevance-all at a reduced cost. Hitachi Data Systems was also in need of an email marketing solution to help them address several marketing challenges including:. Decentralized authority and budgets Without a solid . No central control over brand, messaging, or lead nurturing plan for sending . Insufficient support of sales representatives needs communications, ". Inability to tie programs together or report on program performance messaging was becoming inconsistent AN INTEGRATED SOLUTION and disjointed. We needed a way to Hitachi Data Systems began by investigating the needs of their field marketing offices in order to empower users and gain a clear understanding of how they could best support each group. easily repurpose content People. Hitachi Data Systems knew they needed to without sacrificing time, empower their field marketing managers by increasing the resources, or corporate LOCK AND PUBLISH ownership and control they had over marketing materials identity.To address problems with inconsistent messaging and an while providing closed loop metrics on performance. - SEAN MATTSONoverabundancy of emails from multiple senders, companies Process. The organization also discovered a need for Director, can now "lock" in pre-approved, brand-consistent consistency across marketing templates so that collateral "Global Web Marketingmessaging for sales reps and other users to "publish" to would be easy to use throughout the global organization Hitachi Data Systemsprospects and clients. (in 12 languages) and would maintain brand uniformity... [download for more]
