5 Resolutions Every Marketer Must Make in 2010

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HITEPAPER WHITEPAPER WHIt's tIheT begEinninPg oAf a nPew yEear, Rwhich WHITEPmeans a clean slate and a fresh outlook. And it's the perfect time to set some WHITEPAPER WHITEFPAIVPEE goals and make resolutions for a better TIPS FORR WHITEPAPER WHITEyou in 2010. So, we've compiled a list of the five resolutions that will keep your program fit and in top form for the year PAPER WHITEPAPER WHI ahead. Here's to your success in 2010!
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HITEPAPER WHITEPAPER WHITEPAPER WHITEPMEET THE AUTHORS
MORGAN STEWART Director, Research and StrategyConsidered one of the industry's thought leaders in email research, Morgan is a regular columnist for Mediapost's Email Insider and is regularly featured in industry publications, such as BtoB Magazine, DM News, and MarketingSherpa. His work has also been featured in national publications, including Fortune, Forbes, and Newsweek.
What's Inside?JUSTINE JORDAN Manager, Design Solutions 3 Resolution #1: An expert in performance-driven email design and strategy, Justine has led engagements Be helpful, not for Charles Schwab, Best Buy, and Florida Power & Light through the ExactTarget just social. Design Solutions Program. She also participates in the Email Experience Council Design Roundtable and serves as Communications Director for AIGA Indianapolis. 5 Resolution #2: Engage your subscribers. CHIP HOUSE Vice President, Industry and Relationship Marketing 7 Resolution #3: Chip brings 20 years of direct marketing and twelve years of internet marketing experience Treat subscribers to ExactTarget, where he manages the teams responsible for marketing research, like friends.deliverability compliance, and privacy initiatives. As an established industry leader, Chip writes regularly for online marketing publications and was named to BtoB Magazine's 9 Resolution #4: 2005 "Who's Who in B-To-B" for being a vocal proponent of legitimate commercial email. Design for your subscribers. JEFF ROHRS Vice President, Marketing 11 Resolution #5: Recovering attorney turned professional marketer, Jeff began his email marketing career Get back to as President of digital marketing agency Optiem. Since joining ExactTarget, Jeff has basics.guided interactive marketing efforts through websites, blogs, and social networks and currently helps direct ExactTarget's Marketing Research and Education team, pondering how digital marketing's evolution will impact companies and consumers alike.
JOEL BOOK Director, eMarketing EducationFor more than 30 years, Joel has had a front-row seat observing the evolution of one-to-one marketing and the shift to two-way "conversational" communication involving email, mobile, and social media. Joel has guided database marketing strategies for innovative B2B and B2C brands including Microsoft, Hewlett Packard, and Hasbro, and is a teacher of industry best practices through ExactTarget success stories. © ExactTarget All rights reservedWHITEPAPER www.ExactTarget.com
FIVE RESOLUTIONS EVERY MARKETER MUST MAKE IN 2010 Research shows that those who explicitly make New Year's resolutions are 10 times more likely to achieve their goals than those who don't. Lucky for you, we've come up with five resolutions that will be key to marketer success in 2010. FIVE We know that 2009 was a challenging year for marketers - which is why TIPS FOR it's critical to have clear foresight when approaching the year ahead. This whitepaper will provide you with valuable insight about where you should focus your email marketing efforts in 2010. You'll learn how to design better 2010 emails, improve your deliverability through subscriber engagement, and truly appreciate your subscribers. We'll also let you in on our philosophy for breaking... [download for more]