More than 2,000 organizations worldwide rely on ExactTarget's Integrated Solutions to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites with industry-leading solutions from Omniture.
By combining Email, Voice Messaging, SMS, Social Media, and Website technology with Omniture, you can target subscriber audiences that were formerly untapped. You'll be able to deliver timely, relevant messages to these market segments, resulting in new revenue opportunities and driving increased conversions. And ExactTarget + Omniture makes it easy to automatically synchronize your important subscriber data so that you can achieve closed-loop reporting and remarketing. This powerful marketing mix will forever change the way you think about digital communications-and your ROI.
CUSTOMER SUCCESS SHOWCASE www.ExactTarget.com
EXACTTARGET + OMNITURE = RESULTS. DELIVERED.
More than 2,000 organizations worldwide rely on ExactTarget's Integrated Solutions to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites with industry-leading solutions from Omniture.By combining Email, Voice Messaging, SMS, Social Media, and Website technology with Omniture, you can target subscriber audiences that were formerly untapped. You'll be able to deliver timely, relevant messages to these market segments, resulting in new revenue opportunities and driving increased conversions. And ExactTarget + Omniture makes it easy to automatically synchronize your important subscriber data so that you can achieve closed-loop reporting and remarketing. This powerful marketing mix will forever change the way you think about digital communications-and your ROI. But don't just take our word for it. Our customers are living testaments to the power of our integrated marketing platform. And that's why we're excited to share three different marketing success stories in this Customer Success Showcase. The Finish Line, Cable Shopping Network, and Room & Board have achieved phenomenal business results with an ExactTarget + Omniture Integrated Solution. Read more to see how these organizations have used the integration to double email sales in two years, increase site revenue by more than a half million dollars, and save $50,000 in ad spend while boosting ROI.
3WHAT'S INSIDE?
07...................CUSTOMER SUCCESS STUDY : FINISH LINE
15...................CUSTOMER SUCCESS STUDY : CABLE SHOPPING NETWORK
19...................CUSTOMER SUCCESS STUDY : ROOM & BOARD
22...................READY TO GET STARTED WITH EXACTTARGET + OMNITURE?
4CUSTOMER SUCCESS CASE STUDY:CUSTOMER SUCCESS : FINISH LINE www.ExactTarget.com
OVERVIEW
The Finish Line, Inc., a well-known specialty retailer of athletic footwear, apparel and accessories, began their email marketing program as a way to boost online sales by driving traffic to their website. Like most companies, Finish Line wanted to increase conversions by finding out more about their customers, learning which offers worked and which didn't, and CUSTOMERdetermining the most relevant message to effectively reach each shopper. SUCCESSFinish Line turned to ExactTarget's integrated partnership with web analytics vendor Omniture to create personalized, relevant relationships with online CASE STUDYshoppers. Through their email and web analytics integration, Finish Line Omniture, Inc. is a leading has been able to boost their subscriber list, subscriber engagement, provider of online business website traffic, and online revenue by delivering relevant content based optimization software, enabling on online purchase history. Specifically, Finish Line's Abandoned Cart customers to manage and program provides a way to recapture sales on items abandoned during enhance online, offline, and multi- the check-out process.channel business initiatives. Read on to learn more about how Finish Line used dynamic messaging to boost Abandoned Cart program sales in just two weeks.
GETTING TO KNOW MILLIONS OF SUBSCRIBERSSince introducing email into their marketing mix, Finish Line has drastically increased engagement with online shoppers, as well as their subscriber list. Shoppers can opt-in several ways:FINISHLINE.COM (FIGURE 1). Online shoppers can enter an email address to receive Finish Line emails or a free catalog.. Online shoppers can opt-in for membership to the "Winner's Circle" preferred customer pro-gram, which includes an email opt-in.. Online shoppers are also prompted to opt-in after making a purchase.
7CUSTOMER SUCCESS : FINISH LINE www.ExactTarget.com
IN-STORE . Employees ask shoppers if they'd like to receive emails at the point of purchase.. In-store shoppers can complete an application to join the Winner's Circle, which includes email opt-in.Finish Line relies on ExactTarget's integrated one-to-one messaging platform to automate the personalization of its millions of email messages. When customers subscribe to emails, they receive coupons, discount offers, free shipping off... [download for more]
