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case study
Grupo Condis
Condis Secures Position as Top Cross-ChannelSupermarket Market Leader with ATG ATG-powered CondisLine.com offers a personalized online experience across channels,from a single commerce platform
TH E C HALLENGE:Extend market leadership with apersonalized cross-channel strategyGrupo Condis, the leading supermarketchain in Catalonia, Spain, was the firstsupermarket to open an online shop,quickly establishing itself as themarket leader and an online innovator.The online business needed tomaintain its leadership by creating asatisfying shopping experience tailoredfor its key market segments that THE SOLUTION:transcends the Web, contact center,and physical stores. It also needed to Optimize results with a personalized commerce platformmore efficiently manage onlinecatalogues and promotions. Having outgrown its original platform, Condis selected ATG Commerce for its long termsolution. Thanks to significant functionality enhancements and the addition of several newfeatures, ATG Commerce sets new standards for cross-channel selling while providing"ATG supports and integrates with our unmatched merchant empowerment by giving Condis a unified view and direct control ofbusiness philosophy: 'quality close to you.' commerce tools across channels. The category management ATG offers isunbeatable, helping us with the product THE RESULT:catalogues and making it very easy tomanage and upload information onto our Personalized customer experience at every shopping stageWeb site." - Manolo Navarro, CondisLine.com, powered by ATG, supports every phase of a personalized online shoppingContent and Promotions Manager, experience. CondisLine tailors the customer experience, adapting content to specificGrupo Condis requirements and needs. It also presents content in the customer's choice of Spanish orCatalan. Merchants directly manage the online catalogue and promotions - and haveimmediate preview of changes -- without involving the IT team. Since the upgrade, the online customer base is more loyal, and spends more online. TheCondisLine average shopping basket has reached 110? per client, and the average shoppingvisit is every 25 days.case study Grupo Condis
"ATG lets merchants easily create and quickly launch new products and promotions. This means a decrease in costs and an acceleration inthe development cycle, which is everything we could expect from a successful online project."- Manolo Navarro, Content and Promotions Manager, Grupo Condis
THE STORY Breaking the Spanish e-commerce barrierGrupo Condis has more than 40 years of retail expertise and a Despite the general distrust that the average Spanish consumer hasbusiness philosophy reflected every day in its supermarkets: toward online shopping, CondisLine.com receives 42 online visits everyexcellent customer service. Building on its success as a small local hour, totaling approximately 34,000 visits per month. Even thoughgrocer, the company opened its first supermarket in 1980 and has many Spaniards feel uncomfortable with online payments and find itdifficult to make product selections online, the ATG-poweredbeen growing continuously ever since. In 2000, Condis moved ahead CondisLine has been able to break these barriers by targeting andof other national and international supermarket chains operating in appealing to customers most likely to embrace online shopping.Spain, by creating the first online supermarket. Manolo Navarro, Content and Promotions Manager for Grupo Condis,The first version of CondisLine.com, the company's e-commerce explains, "The typical Condis customer is between 25 and 35 years old,platform, was ORACLE-based. As e-commerce evolved, Condis took the works full-time, has a significant disposable income and little spare timedecision to upgrade in 2002 to provide more content and sophisticated for shopping. CondisLine understands this and addresses their specificcapabilities without losing the positive features of the original site. interests. With ATG, we can help this key customer segment save timeand effort, allowing them to shop in a fast and secure way from home." Condis selected international consultancy PricewaterHouseCoopers Simplified site management and reduced coststo support its search for the most appropriate vendor, analyzingvarious software solutions. After a rigorous selection process, Condis Apart from the intuitive user interface and the easy catalogueselected ATG as its new commerce... [download for more]
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