When the Customer Experience Counts

When the Customer Experience Counts Managing and Tracking Web Content for Profitable Interactions with Sitecore Online Marketing Suite

A White Paper by Sitecore Copyright Copyright © 2009 Sitecore. All Rights Reserved. Restricted Rights Legend This document may not, in whole or in part, be photocopied, reproduced, translated, or reduced to any electronic medium or machine readable form without prior consent, in writing, from Sitecore. Information in this document is subject to change without notice and does not represent a commitment on the part of Sitecore. Trademarks Sitecore is a registered trademark of Sitecore. All other company and product names are trademarks of their respective owners.
2 Table of Contents Executive Summary 4 Marketing in a Down Economy 5 Doing More with Less 5 Maximizing the Value of Customer Interactions 5 Competing with Effective Content 7 Reinforcing your Web Site with Customer Insights 7 Combining Customer Insights with Content Delivery 8 Personalizing Experiences and Optimizing Results 8 The Sitecore Online Marketing Suite 9 A Complete Solution for Maintaining Customer Relationships 9 Tracking the 360-degree Customer Experience 9 When Every Click Counts 10 Calculating the Business Benefits 12 About Sitecore 13
















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