Digital Asset Management (DAM) is the effective management and distribution of digital assets such as images, documents, creative files, audio and video clips. DAM solutions allow organizations to centrally catalog, store, retrieve and distribute large collections of valuable digital assets.
Best Practices Guide
Digital Asset Management
What is Digital Asset Management? ......................................................................................3Identify stakeholders...............................................................................................................3Analyze your current state.......................................................................................................4Define an efficient workflow....................................................................................................4Setting the parameters....................................................................................................................................5Consider including a librarian..........................................................................................................................5Catalogs....................................................................................................................................6How many catalogs to use?............................................................................................................................6Organizing files.........................................................................................................................7Organizing files on disk...................................................................................................................................7Creating folder hierarchies..............................................................................................................................7Creating and using a naming convention........................................................................................................8The importance of metadata...........................................................................................................................8Schema, taxonomy and folksonomy...............................................................................................................9Keywords versus custom fields.......................................................................................................................9Master keyword list....................................................................................................................................... 10Sharing files with others........................................................................................................ 10DAM distribution examples............................................................................................................................ 11Tracking files through a workflow......................................................................................... 11Backing up files...................................................................................................................... 12The Extensis Portfolio Server solution.................................................................................. 12About Extensis....................................................................................................................... 13
2Best Practices Guide
Digital Asset Management
What is Digital Asset Management? Digital Asset Management (DAM) is the effective management and distribution of digital assets such as images, documents, creative files, audio and video clips. DAM solutions allow organizations to centrally catalog, store, retrieve and distribute large collections of valuable digital assets.
There are many benefits that a DAM solution can provide your organization:
. A central location to store and protect digital assets. Improved collaboration and communication This guide covers very . A location to help maintain consistent branding general digital asset management strategies. . The dynamic distribution of your assets to internal and external teams For detailed information . A place to quickly find and retrieve assets about how the Extensis Portfolio range of products . Improved workflow efficiency and reduction in time and cost of content production can help in your workflow, . The leveraging of existing digital content see the Extensis website: http://www.extensis.com/. A reduction in organizational costs portfolio. The ability to bring new products and services to market fasterThis guide covers general digital asset management best practices that will help you determine how a DAM so... [download for more]
