7 Ways to Test and Improve Campaign Results

7 Ways to Improve Your Marketing
with LiveBall's No-Code Testing
7 Ways to Improve Your Marketing ©2010 i-on interactive. All rights reserved. Page 1 of 5
www.ioninteractive.com 1 888 466.4332 U.S. & Canada i-on interactive, inc. 01 561 394.9484 International 124 East Boca Raton Road One Broadway, 14th Floor 01 561 394.9773 Facsimile Boca Raton . Florida . 33432 Cambridge . Massachusetts . 02142Introduction
Idea-Driven Marketing
Marketing ideas have historically had to ?lter through layers of design, production and technology before they become reality. This has robbed marketers of the immediacy and agility fast becoming the hallmarks of successful online campaigns. Testing is bringing marketing ideas and alternatives to their audiences. Agile testing empowers marketers to take their ideas to their audiences quickly and easily - without code and without IT.
LiveBall's Culture of 'Yes'
The freedom that marketers gain from 'going direct' with their ideas leads to revolutionary changes in how market-ing gets developed and delivered. These changes are even more revolutionary than the desktop publishing revolution that turned print upside down in the late eighties. Giving marketers the ability to cut out all middle men and put themselves in a direct feedback loop with their audience ?nally delivers the two-way conversation that has long been imagined.
Gone are the days of dogmatic defense of abstract ideas. 'Let's test it' replaces 'that'll never work'. 'We can do that today' supplants 'let's look at resources and schedule some time to decide on a go-forward plan'. The new reality of forward-thinking marketing organizations is both fast and free. Fast to execute and free to excel.
LiveBall is optimization software designed to eliminate friction for marketers looking for a way to 'try it'. Instead of hearing how long it will take or that it simply can't be done, LiveBall embodies a new culture of 'yes'. Yes, you can try it. Yes, you can make it happen today. And yes, you'll know how it worked tomorrow. Testing is simply trying new things. And LiveBall lets non-technical marketers try new things without code, without IT, without a degree in statistics and without friction.
7 Ways to Improve Your Marketing
with LiveBall's No-Code Testing
1. Landing Page Testing
Optimizing the ?rst impressions you make on users is a proven step towards improving your online marketing results. Creating and testing sophisticated, high-performance landing pages and matching them to speci?c streams of traf?c makes the most of those critical ?rst impressions.
LiveBall enables landing page conversion rate optimization with both A/B and multivariate testing - without code or IT. Begin by A/B testing different concepts against each other. Run parallel controls and compare those results against your LiveBall pages - in real time. Once you have a champion, re?ne it using LiveBall's multivariate testing tools - by varying page con-tent and forms. LiveBall does the heavy lifting so you can focus on what's being tested and free your mind of how it gets ac-complished.
7 Ways to Improve Your Marketing ©2010 i-on interactive. All rights reserved. Page 2 of 52. Microsite Testing
Creating and testing multipage, navigable user experiences can be daunting and time consuming. Even the most sophisticated content management systems are outside their core competency when multi-ple independent experiences are required.
Microsites perform well when what's needed is a deep dive into a nar-row topic. Conversion-focused microsites - with lead-gen, add-to-cart or social conversion on every page - are great performers with high-ticket or complex sales.
LiveBall makes complex microsite creation and testing simple. Using a stan-dard web browser, non-technical marketers can create, deploy and test feature-rich navigable microsites without code or specialized resources. A/B test microsites against one another to optimize ?ow, navigation, messaging and conversion. Re?ne content and test form variations within pages of your microsites using LiveBall's code-free MVT features.
3. Conversion Path Testing
Most content management systems (CMS) were designed primarily to edit websites. As websites become less relevant and users demand more speci?c and more contextually pertinent content, the CMS gets further and further... [download for more]