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25 Marketing
Lessons
B2B, Email, Search and Social Media
Research from MarketingSherpa's
Chart of The Week
Special
Report
Provided Courtesy of:
MarketingSherpa's 25 Marketing Lessons Copyright © 2010 by MarketingSherpa LLC All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from the Publisher. To purchase copies of other benchmark reports, please visit http://www.SherpaStore.com Yes, bulk discounts are available for multiple copies. Contact: Customer Service MarketingSherpa LLC +1 (877) 895-1717 (outside US, call +401-247-7655) Service@SherpaStore.com 499 Main Street Warren, RI 02885 USA Contact Pamela Seiple PR Manager, HubSpot thOne Broadway, 5 Floor Cambridge, MA 02142 pseiple@hubspot.com 908-347-2963 FACT SHEET On the Web . HubSpot Website: http://www.hubspot.com . HubSpot Internet Marketing Blog: http://blog.hubspot.com . HubSpot Company & Product News Blog: http://www.hubspot.com/blog Overview HubSpot is an Internet marketing startup whose software helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. . HubSpot was founded in 2006 by CEO Brian Halligan and CTO Dharmesh Shah and is based in Cambridge, MA across the street from MIT, where the company was conceived. . General Catalyst provided $5 million in VC funding in 2007. . Matrix Partners provided $12 million in VC funding in 2008. Products . HubSpot offers inbound marketing software that allows you to: o Generate more qualified traffic to your website o Capture more visitors as qualified leads o Convert more leads into paying customers o Analyze and optimize every step of the process . With the HubSpot inbound marketing software, you can: o Quickly and easily edit your website o Generate traffic by adding a business blog o Improve search engine relevance, ranking and traffic o Collect intelligence on prospects o Analyze your lead generation trends o Analyze search terms and traffic referrals . HubSpot requires no technical background or IT support, allowing everyday business and marketing people to easily generate leads and take advantage of Web 2.0 Internet marketing techniques. HubSpot's integrated approach allows for a more efficient way of tracking/measuring the success of your online marketing programs.
Resources . HubSpot is a leader in all topics inbound marketing and regularly provides free resources such as webinars, whitepapers, eBooks, marketing tools, videos, communities, blog articles, studies and reports, etc. . HubSpot offers free online tools at Grader.com that measure a variety of marketing initiatives' effectiveness. . HubSpot manages an inbound marketing community at InboundMarketing.com. . HubSpot offers an ongoing marketing retraining program called Inbound Marketing University at InboundMarketing.com/University. . HubSpot produces a weekly Internet marketing video podcast called HubSpot TV at http://hubspot.tv. Events, Accolades & Coverage . HubSpot regularly speaks at, sponsors and participates in industry conferences and events such as OMMA Global, PubCon, Business of Software, Search Engine Strategies, SMX, Venture Summit, IMS, etc. . HubSpot has won awards and been recognized by a number of organizations such as NEDMA, Mass High Tech, MassTLC, AlwaysOn, Red Herring, MITX, ad:Tech, etc. . HubSpot has been featured in various media and publications including The Wall Street Journal, Boston Globe, The New York Times, ABC News, Mashable, TechCrunch, etc. # # # TABLE OF CONTENTS INTRODUCTION MarketingSherpa's Chart of the Week 3 B2B CHARTS OF THE WEEK 4 Marketers Rank B2B Challenges 4 Comparing the Quantity and Quality of B2B Search-Generated Leads 6 The Long Road from B2B Lead Generation to Sales Conversion 8 Information Sources for Large Purchase Decisions Changing 10 How Well Managed is the Hub of Yo... [download for more]
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