Facebook has grown into an essential online marketing channel, with over 600 million users worldwide. But how should businesses create, manage, and grow their Facebook pages? This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
Read the guide to learn: •How to build a business page that stands out •How to build a loyal following •Examples of effective pages •How to track the progress of your Facebook marketing efforts Bonus! Get the "How to Use Facebook for Business" video and ebook when you download the Who's Blogging What About Facebook eBook and learn how to start leveraging Facebook for your business.
The Facebook Page Marketing Guide - 2010
Forward
In 1985, before there was a 'World Wide Web', a pioneering online discussion group called The Well charged users $8 a month plus $2 an hour to exchange messages and discuss various topics via computers and telephone modems. Their sole disclaimer to users: "You own your own words". The technology soon moved to the internet and its web but one constant has always endured - people who communicate electronically wish to have a little piece of the online world that they can call home.
America Online filled the need early on with the 'Hometown' section of its gated community. Geocities offered a platform for the slightly more adventurous to stake their claim. The primordial concept of friendship acquired an electronic playground at Friendster. Eventually MySpace provided a comprehensive - if somewhat adolescent - web site where one could display their words, pictures, video and music, primarily for the benefit of their 'friends'.
Future historians will be better able to explain why, in 2010, Facebook has emerged as the unchallenged de facto home address for almost 500 million users worldwide. But it undeniably has. Born in a Harvard dormitory, Facebook has moved off-campus and now everyone from the original teenagers to their great grandparents check their pages regularly.
Not all of the pages belong to people. Businesses can also create and maintain pages. Today, given the monstrous size of the Facebook market, a page is becoming an essential online channel. Just as a media conglomerate must have a presence in New York, a fashion designer Milan and a global bank Hongkong, businesses that operate online now need to have at least a window onto Facebook.
This guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages. It contains sections on building a page, making it stand out, gathering a following, earning their loyalty, examples of effective pages, emerging ecommerce opportunities and tracking progress through analytics. It is designed to help those just starting out as well as those already on Facebook who realize that the process is evolving rapidly. It won't offer a surefire recipe for individual Facebook marketing success but it will provide a well grounded base, with suggestions as to where to head next, for anyone wishing to make their little piece of Facebook into a place where their business constituents will feel welcome and valued. Jeff Ente, Director Who's Blogging What www.WhosBloggingWhat.com
http://twitter.com/wbw_Jeff http://facebook.com/whosbloggingwhat
(Who's Blogging What is a weekly email newsletter read by web marketers who work with social media, search and email marketing, user experience and web analytics. You can get a free subscription here. ) Contents
1 - Creating a Facebook page (Samir Balwani) 1
2 - Examples of effective pages (Callan Green) 4
3 - Six Ways To Get Found On Facebook (Tamar Weinberg) 6
4 - Getting People To 'Like' Your Facebook Page (Lisa Barone) 8
5 - Developing Content/Inbound Marketing For Facebook (Joe Pulizzi) 10
6 - Leveraging Facebook for Ecommerce (Linda Bustos) 12
7 - Facebook's potential to make sales become viral (Jesper Åström) 19
8 - Analyzing Facebook Traffic (Tim Wilson) 21
Newsfeed: Parting thoughts on Facebook from a group of social media 24 observers, authors and bloggers
Chapter 1 - Creating a Facebook page
Samir Balwani
Creating a Facebook fan page is actually very easy but creating an effective page is more difficult than it seems. You have to keep a number of things in mind and answer the question 'Why would a user fan my page?'. Before we jump into all of that let's get started with just putting a fan page together. Before You Create the Page: There are a number of things you'll want to have ironed out before you actually create your Facebook page. The first and most important step is deciding who is going to create the page. The reason why it matters is because the actual creator of the page becomes a super-administrator. Therefore you want the creator to be an account that will be controlled by the company for as long as it needs a Facebook fan page. Publishing Your Page: The actual act of publishing a fan page is extremely easy. Log in ... [download for more]
