While you might not have an iPod to unveil, you can still learn a lot from Steve Jobs's presentation style. This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time. Download the eBook to learn: Why the first lesson of presenting is to go old school; What's behind the rule of 3 in presentations; How to distill your product description to 140 characters or fewer.
The Presentation
Secrets of
Steve Jobs
Carmine Gallo
Columnist, BusinessWeek.comTable of Contents
10 Ways to Sell Your Ideas the Steve Jobs Way! ............................................................................................................................1Plan in Analog ..........................................................................................................................................................................................2Create a Twitter-Friendly Description ..............................................................................................................................................3Introduce the Antagonist ......................................................................................................................................................................4Focus on the Bene? ts ............................................................................................................................................................................5Stick to the Rule of Three ....................................................................................................................................................................6Sell Dreams, Not Products...................................................................................................................................................................7Create Visual Slides ................................................................................................................................................................................7Make Numbers Meaningful ...................................................................................................................................................................8Use Zippy Words ...................................................................................................................................................................................8Reveal a "Holy Smokes" Moment .......................................................................................................................................................9One More Thing: Practice, a Lot .........................................................................................................................................................10About Carmine Gallo .............................................................................................................................................................................11
B10 Ways to Sell Your Ideas the Steve Jobs Way!
In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the world's most extraordinary corporate storytellers. For more than three decades, Jobs has transformed product launches into an art form. Whether you're a CEO, manager, entrepreneur, small business owner, or sales or marketing professional, Steve Jobs has something to teach you. Above all, a Steve Jobs presentation is intended to do three things: inform, educate and entertain. Here are ten steps to accomplishing them.
1Plan in AnalogSteve Jobs made his mark in the digital world of bits and bytes, but he plans presentations in the old world of pen and paper. A Steve Jobs presentation has all the elements of a great movie-heroes and villains, stunning visuals and a supporting cast. And, like a movie director, Steve Jobs "storyboards" the plot. Before you go digital and open PowerPoint, spend time brainstorming, sketching or whiteboarding in the early stages. Remember, you're delivering a story, the narrative. Slides complement the story. Neuroscientists have found the brain gets bored easily. Steve Jobs doesn't give his audience time to get distracted. His presentations include demonstrations, video clips, and other speakers. All of the elements are planned and collected well before the slides are created.
2@Carol: I heart this. @@LLaauurraa:: TThhiiss pprreesseennttaattiioonn iiss aawweessoommee!!
@Tom: I'm stealing this idea! @Bob: ROTFL
@Sammy: When's lunch? @Bob: Did u eat my sandwich?
Create a Twitter-Friendly DescriptionSteve Jobs creates a single sentence description for every product. These headlines help the audience categorize the n... [download for more]
