The Definitive Webinar Marketing eGuide

The Definitive Webinar Marketing
eGuide
A Quantum Leap Marketing eGuide Published December 2009 SPONSORED BY

8011 Navajo Street, Philadelphia, PA 19118 Phone 617-901-6886 . Fax 801-991-6886 . bhanson@qlmarketing.com . www.yourcuttingedgemarketingtips.com The Definitive Webinar Marketing eGuide Table of Contents The Tale of Two Big Webinars........................................................ 2 Back to Basics: How to Generate Leads................................... 4 So You Want to Do a Big Webinar? Three Common Mistakes to Avoid ............................................................................ 6 Core Webinar Marketing Strategies for Your Plan.................. 9 Leveraging OPM: Other People's Marketing Resources .... 14 Your Action Guide: 9 Easy Strategies for More Attendance at All Your Webinars...................................................................... 16 Summary .......................................................................................... 19 Appendix A: 21 Ways to Promote a Webinar ........................ 20 Appendix B: Sample Webinar Marketing Plan Outline....... 22 Appendix C: Sample Webinar Invitation ................................ 24
© 2009 Quantum Leap Marketing, Inc. Page 1 The Definitive Webinar Marketing eGuide The Tale of Two Big Webinars Consider the following stories about two big Webinars that helped propel their companies to great success. A Small Technology Company Grows Sales 70% with the Help of a Single Webinar Nearing the end of their year, a small technology company with a limited marketing budget wanted to make a big impact on their database and lead flow for the following year. So they set out to hold the event of the year in their market. They decided on a topic most likely to be a must-see Webinar, recruited an outside speaker, and found 5 co-sponsors to help promote the Webinar (who paid a fee to participate and mutually benefit). The results were astonishing. Over 2,000 people registered, and about half attended. The event was well received and included a "commercial" for the host firm to all the attendees at the end of the event. The host company positioned itself as a leader in the market, over a thousand new names were added to the sales database, and sales increased 70% in the next 12 months. They walked away from the experience convinced that "Webinars can help drive the growth of our business." A Services Webinar That Helped Increase Sales by 22% A small services company wanted to launch one of its core services into a new target market. They had a small budget but were able to recruit a well-known speaker to talk about a topic of high importance to their target market. In addition, they were able to invite the speaker's contact list along with their own opt-in email list. By combining the two lists, a compelling topic and a known speaker, they achieved a highly successful event. Eighty-four prospects registered and 61 people attended or watched the archived Webinar. And, because of a well-planned lead conversion strategy, two proposals were generated within 48 hours of the event. The success of this Webinar fueled an increase in overall fees of 22% over the next 12 months. © 2009 Quantum Leap Marketing, Inc. Page 2 The Definitive Webinar Marketing eGuide In virtually any industry Webinars can successfully: ¾ Generate sales leads. ¾ Reach and influence decision makers. ¾ Launch a new product or service, or market an existing one to a new market. ¾ Position your firm in the marketplace ahead of the competition, regardless of your size. ¾ Up-sell or re-sell existing clients. Webinars have leveled the playing field so that any firm can appear to be the market leader. Step by step, this guide: ¾ Takes you back to basics to ground you in successful lead-generation principles. ¾ Helps you avoid the three biggest mistakes that can sabotage your Webinar marketing plan. ¾ Details the core Webinar marketing strategies for your plan. ¾ Outlines the benefits of leveraging OPM (Other People's Marketing) resources. ¾ Calls you to action with 9 easy strategies. ¾ Offers more resources, including a Webinar marketing plan and invitation templates in the appendices. By following these proven guidelines, your company may also experience sales increases of as much as 70% or more in a single year, ... [download for more]