Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit." You'll learn: •Where most companies begin with social commerce •What is real ROI, and how is it measured? •How search dictates the way people shop online (and how your brand benefits) •The potential downfall of social media •What social commerce may look like in a year
Social Commerce Trends Report
Key takeaways from Social Commerce Summit 2010
April 19-21, 2010Each year, the Social Commerce Summit forced or "branded" way. Douglas Rushkoff, brings together innovative brands and thought author of Get Back In the Box, first coined the leaders to share best practices and trends in term "viral media," which was meant as a type social media. of media or message that evolves naturally, is invited in by users, and replicates just like At the 2010 event held in Austin, Texas, any type of information a user wants to share. Mitch Joel, author of Six Pixels of Separation, It's called "viral" because, like a virus, it feels explained that social media is the first and natural, like it's a part of the eco-system, and only real medium where users create their own replicates as part of the natural system of experiences. It's the first channel where brands sharing. A virus gets invited into the body have to force themselves in, because users because it looks and acts like a normal cell, are in control, so they must "invite" them in; then it replicates just like a normal cell."my" Twitter experience is different from "your" Twitter experience. Mitch is excited Today, consumers use social media in many because marketing is finally back to being ways, including making a variety of purchasing about real interactions between real people. decisions - from buying clothing and electron-While companies are still in control of their ics to selecting insurance or a new bank. This brand, the amplified consumer voice is equal paper uncovers the trends from this confer-to the brand's voice. ence and includes insights from some of the thought leaders who attended.The customer voice is a form of viral media, meaning that it evolves naturally - not in a
TRENDS REPORT
ContentsMost social commerce begins with experimentation.............................................................................3Consumers are closer than ever to the people who actually create the products they buy and use...................................................................................................4ROI varies, but it must always be measured..........................................................................................5Social commerce can - and should - spread throughout the entire business and across all channels...........................................................................................6Search informs much of how people shop online..................................................................................6Digital Millennials are changing shopping..............................................................................................8To be successful, make the most of your unique influencers................................................................9The potential downfall of social media? Privacy..................................................................................11What will social commerce look like in a year?...................................................................................11Your next steps.....................................................................................................................................11Sources and contact information.........................................................................................................12
2Most social commerce begins with experimentation.
Bazaarvoice CMO Sam Decker encourages organizations to "Be the conversation. Your brand and the products you sell are a reflection of the conversations that are happening out there." He outlines three roles companies should take to facilitate conversations and use them to improve products. Bazaarvoice CMO Sam Decker advises brands Be like a parent. Parents have commitment, to be good parents, hosts and prospectors.perspective and give guidance. Try new things, learn, and realize that today is just one step in Social commerce evolves, according to your evolution. Look at results as a moment Manish Mehta, VP Social Media and in time. Focus on gathering data and content Community for Dell. He suggests there are from your users. five phases of social commerce evolution.
Be a good host. Make it easy for your Experiment. The social web originally began "guests" (consumers) to share their opinions as an experiment.and meet others like them. Keep them engaged, which will bring more ... [download for more]
