New Tools for Rich, Relevant and Rewarding Emails for Your Subscribers

Research Study
GET MORE INFO New Tools for Rich, Relevant and
rpinfo@returnpath.net Rewarding Email for Your Subscribers
1-866-362-4577 Picture this: your email subscriber opens your message. She sees relevant content that has been statistically optimized to increase her likelihood to click through. The email promotes one of your products, which is targeted based on the weather in her geographic area on the day she opens the message. A demonstration video plays the moment she opens the email. She watches, clicks and starts the purchase process.
Is this a marketer's fantasy? Email marketers have always wanted to WHAT'S INSIDE: send the right email to the right person at the right time, in a way that was so compelling and so rich that the buyer would surely want to Real-time Content Optimization click through. But there were technological limits to how rich an email - See Page 2 could be - relevance could decline after the send button was pushed,
Dynamic Content video would be caught in spam filters and optimizing content took an - See Page 2 enormous amount of work.
Video in Email Today there are exciting new tools to help you realize your "marketer's - See Page 3 fantasies"-email that is richer and more compelling, relevant Managing the Choices and effective. So you can replace all those one-size-doesn't fit all - See Page 4 email blasts with a few custom-tailored communications that spur Getting Started engagement and action. - See Page 6
If you have questions or would like to hear how Return Path can help, please call 1-866-362-4577, or email rpinfo@returnpath.net. © 2010 Return Path, Inc. www.returnpath.net v061810RCeasseea Srctuhd Sytudy
How does Real-time Content Optimization Work?Testing made easy. Send multiple creative elements in real-time to a subset of your list and then the best is automatically sent to the rest.
Creative Real-time Find the Send to Quest Test Best the Rest
Tool Number 1: Real-time Content Optimization
The goal of testing and analysis is to increase your email program's ROI, but testing has never been an easy process.
Real-time optimization software eliminates the time and effort of manual testing and the statistical training required for accurate analysis. That means anyone can perform multivariate analysis, in order to determine what combination of multiple creative elements increases response most significantly.
You can get results for multiple market segments or easily run template comparisons. It's what you've always known you should do, but never had the time and resources to handle.
Tool Number 2: Dynamic Content
With dynamic content loading, what your recipient sees is based on when your email is opened and not on when you send it. This allows an email to become an object of reference that can be stored and revisited repeatedly.
Think of the potential. A local restaurant can update their specials based on what the chef found in the market. Even if the subscriber opens the message three days after it was sent, it will always display the current day's menu. An e-commerce site can promote hourly specials. A movie theater chain can display upcoming show times for theatres in the recipient's area using IP-based geo-coding, so it works
For more information please call 1-866-362-4577 or email rpinfo@returnpath.net. © 2010 Return Path, Inc. www.returnpath.net | v061810 Page 2RCeasseea Srctuhd Sytudy
even if the recipient is traveling. A retailer can base a promotion on the last interaction the recipient had with their website-even if it happened after the email was sent.
Tool Number 3: Video in Email
Video content can have a very significant impact on the ROI of your marketing email. It has been shown to increase conversions by 12% to 138% when used on websites, and new technology is allowing companies to achieve comparable lift in click-through rates when video is used in email.
Holland America cruise lines demonstrated 100% lift in click-through rates with video versus static images in A/B testing, and the benefits extended to their live campaigns. REI also experienced notable lift, as well as an increase in average order value.
It used to be a challenge to get emails with video content delivered to the inbox, and a further challenge to get the videos to play once they were ther... [download for more]